23rd Gastro Alfresco feat. 28th National BBQ Week
a huge success!
The 23rd Gastro Alfresco event feat. 28th National BBQ Week has now finished, but it’s been an incredible success and probably our best-ever roadshow programme. Reaching around 1/2 million consumers and delivering around 150k perfect-serve sponsor samples, with an RoI which we honestly believe has broken all previous promotional records. However although the event has […]
Grocery Gurus launch 2024’s biggest grocery promotional campaign programme!
Multi award-winning grocery promotional agency Grocery Gurus has just launched its biggest ever Together Is Better campaign programme. Consisting of 8 leading occasion or category grocery focussed multi-brand, multi-channel grocery promotions featuring fully integrated engaged Experiential RoadShows, Media, Social & Promotional, activations, the campaigns range from the 28th National BBQ Week, one of the UK’s […]
Revised date & positioning:
A Better Breakfast becomes
A Better Healthier Breakfast –
Sept. 26th – Oct. 16th 2022!
In line with current trends and to maximise experiential sampling opportunities, the 4th A Better Breakfast is moving to a period later in 2022 and will be promoting a ‘Healthier’ position encouraging consumers, to not only have a better breakfast, but to enjoy a better, healthier breakfast! Find out more https;//abetterbrekfast.info Enjoy A Better Healthier […]
4th A Better Breakfast & National Deskfast Day, nearly full!
The multi award-winning, market leading A Better Breakfast & National Deskfast Day returns for a fourth time and has, in order to maximise RoadShow festival appearances, moved back to May 2nd to 22nd and is now three-quarters full in terms of major sponsors, with just a couple of slots left! Check it out on https://abetterbreakfast.info
In an experiential first, all Grocery Gurus occasion & category campaigns are now fully sustainable!
In an experiential first and as part of our commitment to a better environment and future, Grocery Gurus announces that all of its 2020 and beyond campaigns will now be fully sustainable! From January 2020, we’re introducing a Promo Sustainability Pledge, meaning that all of our grocery experience campaigns will be fully sustainable from recyclable […]
New £17.5m 2020/21 multi-brands campaign programme launched!
14 dedicated category or occasion campaigns over a 12 month period! Worth over £17.5 million, the UK’s biggest ever multi-brand grocery experiential & promotional campaign programme for 2020 launches on Monday 16th September! Created by market-leading, multi award-winning promotional agency Grocery Gurus, the multi-brand ‘Together Is Better’ programme will, once again be supported by leading brands […]
3rd BeerathoN – Just one of Grocery Gurus 14 Category or Occasion campaigns in 2020!
The UK’s national celebration of all the best in Ales, Beers & Ciders returns for a third time in April 2020. BeerathoN is a multi-brand, multi-channel experiential sampling, media, social and promotional/trade support campaign promoting greater consumer A·B·C knowledge and appreciation. Exclusive A·B·C categories including Craft beer / Gluten & Alcohol-free / World beer / […]
Multi-brand, multi-channel promotion is the future for grocery marketing!
Promoting a brand within the context of a grocery occassion or category makes not only practical business sense as it amortises the cost of a promotion across a number of brands, but it also makes clear brand sense as it enages with consumers in a much more in-depth manner.