23rd Gastro Alfresco feat. 28th National BBQ Week
a huge success!

The 23rd Gastro Alfresco event feat. 28th National BBQ Week has now finished, but it’s been an incredible success and probably our best-ever roadshow programme. Reaching around 1/2 million consumers and delivering around 150k perfect-serve sponsor samples, with an RoI which we honestly believe has broken all previous promotional records. However although the event has […]
Grocery Gurus launch 2024’s biggest grocery promotional campaign programme!

Multi award-winning grocery promotional agency Grocery Gurus has just launched its biggest ever Together Is Better campaign programme. Consisting of 8 leading occasion or category grocery focussed multi-brand, multi-channel grocery promotions featuring fully integrated engaged Experiential RoadShows, Media, Social & Promotional, activations, the campaigns range from the 28th National BBQ Week, one of the UK’s […]
Revised date & positioning:
A Better Breakfast becomes
A Better Healthier Breakfast –
Sept. 26th – Oct. 16th 2022!

In line with current trends and to maximise experiential sampling opportunities, the 4th A Better Breakfast is moving to a period later in 2022 and will be promoting a ‘Healthier’ position encouraging consumers, to not only have a better breakfast, but to enjoy a better, healthier breakfast! Find out more https;//abetterbrekfast.info Enjoy A Better Healthier […]
4th A Better Breakfast & National Deskfast Day, nearly full!

The multi award-winning, market leading A Better Breakfast & National Deskfast Day returns for a fourth time and has, in order to maximise RoadShow festival appearances, moved back to May 2nd to 22nd and is now three-quarters full in terms of major sponsors, with just a couple of slots left! Check it out on https://abetterbreakfast.info
Further Covid update Dinner To Dine For & A Better Breakfast!
Well it’s certainly, continuing uncertain times and with the increase in Covid cases looking to run into possibly Spring next year, we’ve had to change the basis of our first campaign, Dinner To Dine For by canceling the Live RoadSHow element, so the experiential activity will now just be virtual. We may, although we hope […]
In an experiential first, all Grocery Gurus occasion & category campaigns are now fully sustainable!

In an experiential first and as part of our commitment to a better environment and future, Grocery Gurus announces that all of its 2020 and beyond campaigns will now be fully sustainable! From January 2020, we’re introducing a Promo Sustainability Pledge, meaning that all of our grocery experience campaigns will be fully sustainable from recyclable […]
New £17.5m 2020/21 multi-brands campaign programme launched!

14 dedicated category or occasion campaigns over a 12 month period! Worth over £17.5 million, the UK’s biggest ever multi-brand grocery experiential & promotional campaign programme for 2020 launches on Monday 16th September! Created by market-leading, multi award-winning promotional agency Grocery Gurus, the multi-brand ‘Together Is Better’ programme will, once again be supported by leading brands […]
3rd BeerathoN – Just one of Grocery Gurus 14 Category or Occasion campaigns in 2020!

The UK’s national celebration of all the best in Ales, Beers & Ciders returns for a third time in April 2020. BeerathoN is a multi-brand, multi-channel experiential sampling, media, social and promotional/trade support campaign promoting greater consumer A·B·C knowledge and appreciation. Exclusive A·B·C categories including Craft beer / Gluten & Alcohol-free / World beer / […]
