Together Is Better
2026/27 campaigns

Our 2026–27 portfolio brings together national and occasion‑led campaigns across food, drink and lifestyle categories. Each campaign delivers multi‑brand efficiency, national reach and proven shopper engagement through the Together Is Better platform.

Why These Campaigns Work

Multi-brand Efficiency

Synergistic brands working together within a grocery occasion or category context are not only much more engaging but also much more economical as campaign set-up and activation costs are shared whilst enagement & impact are enhanced!

National Scale, Local Precision

All campaigns are based on National & regional media and social support with targeted experiential sampling RoadShows

Turnkey Delivery with Minimal Client Resource

We handle full campaign activation, covering all creative, branding, staffing, logistics and fulfilment with little call on sponsor resources.

Fully sustainable

Maintaining campaign sustainability, all campaign collateral is either recycable or reuseable.

25+ Years of Proven Grocery Activation

The basis of multi-brand, multi-channel Together Is Better campaigns has evolved for over 25 years, and has not only won numerous marketing effectiveness awards, but also has provably delivered for brands.

and here’s what some of our sponsors think about our campaigns:

Birds Eye Green Cuisine “Super pleased”

“This is the third time that Birds Eye have sponsored Gastro Alfrescoo & National BBQ Week and we were delighted to again be the Official Plant-based sponsor and were super pleased with the results and sampling across our Birds Eye Green Cuisine Meatball, Sausage and Burger range and driving really positive awareness for the brand!” Tory Westwood – SBM

Budweiser “Awesome results”

“We’ve worked twice with National BBQ Week as the Official BBQ Beer and it’s really helped us get the message out there that nothing pairs better with BBQ than an ice-cold Bud. Cheers to awesome results & a sizzling partnership!” Amar Singh – SBM

Heinz, Bull’s-Eye “Really great”

“Our participation as Official BBQ Condiment sponsor in National BBQ Week was great, it certainly helped raise awareness and get the Bull’s-Eye brand out there. All in all, a great participation that worked really well!” Laura Guenault – SBM

La Vieille Ferme “Really very highly effective”

“This is the third year we’ve worked with Gastro Alfresco/National BBQ Week, the promotion has been really highly effective, and has certainly helping us to become the UK’s favourite French wine, also clearly proving the cost-effectiveness of multi-brand promotion. ” Andrew Bailey – CGM

Sainsbury’s “Delighted with the results”

“Working with the team at National BBQ Week was a great opportunity to drive awareness of the new Sainsbury’s pork & hot dog products. There was strong brand presence and we were delighted with the results and positive feedback received, as well as strong media & social campaign presence” Mike Woodford – CM/Cranswick